ORANJESTAD – Noticiacla is celebrating its 12th anniversary today, July 2, 2026, by taking another major step in its development. As part of the celebration, the news platform is unveiling a refreshed brand identity, along with several new services that will be introduced over the next two weeks.
A NEW CHAPTER OF GROWTH
Publishing company Wired Media sees the rebranding as a natural milestone in Noticiacla's evolution. After 12 years of providing Aruba with news that is fast, accessible and, above all, reliable, the time has come to give the platform a more modern, cleaner appearance that reflects the way audiences consume news today.
WHAT'S CHANGING
The transformation begins with a redesigned logo—cleaner, more contemporary and more professional—while retaining the globe, now also redesigned, as a key element of Noticiacla's identity. Over the next two weeks, readers will also see the relaunch of Noticiacla Nederlands, featuring news in Dutch, and Noticiacla English Version, offering news in English. The expansion comes in direct response to requests from readers and the wider community.
A FRESH LOOK ON SOCIAL MEDIA
Noticiacla is also introducing a more modern, dynamic and visually engaging presence on social media platforms such as Facebook and Instagram. The goal is to deliver news in a way that is more contemporary, direct and impactful while preserving the trusted identity readers have come to know over the past 12 years.
A REVAMPED APP
The Noticiacla mobile app has also been redesigned and now includes the return of its breaking news service. Users are encouraged to update the app, while new users can download the latest version through the App Store or Google Play.
A WORD OF THANKS
Noticiacla extends its heartfelt gratitude to its readers, advertisers and partners who have supported the platform over the past 12 years. Without the support of the people of Aruba, this journey would not have been possible. During the coming two weeks, the new and returning services will be rolled out gradually across the platform.
Thank you, Aruba, for 12 years of trust. Noticiacla will continue to grow, innovate and keep you informed.